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Founder Roxanne Lopez

Meet Our Founder

Hello, I'm Roxanne - the founder of XOR.

Trinidadian-born, New York City-based entrepreneur with a passion for sustainability and self-improvement. My journey began in the bustling streets of NYC, where I quickly realized the importance of maintaining a positive mindset amidst the fast-paced lifestyle. It was during this time that I discovered the transformative power of journaling.

After emerging from a period of feeling stuck, I sought a way to shift my mindset towards positivity and build discipline through daily habits. This led me to create "But First Gratitude," a meticulously crafted guided gratitude journal designed to nurture a habit of daily gratitude and self-growth.

Despite the obstacles, "But First Gratitude" has not only become a tool for personal growth and gratitude but also a symbol of conscious living. The feedback from users has been overwhelmingly positive, reinforcing my belief in the power of gratitude and the importance of sustainable practices.

My journey with "But First Gratitude" is a testament to the power of perseverance, the importance of staying true to one's values, and the impact of creating products that inspire positive change. As I continue to grow "But First Gratitude," my hope is to reach more individuals, helping them cultivate a habit of gratitude and self-growth, one page at a time.

Read Her Full Story

Guided Gratitude Journal

"But First Gratitude" is a meticulously crafted guided gratitude journal designed to nurture a habit of daily gratitude and self-growth. This journal stands as a testament to sustainable living, featuring 100% recycled, compostable, and FSC certified paper. Each page is a canvas for reflection, inviting users to embark on a journey of gratitude and self-discovery.